The Social Change Approach

An integrated social marketing service

Social Change Media is a full service social marketing agency. We:

• develop communication/education strategies
  
  
• implement comprehensive education programs for the community, industry and other groups
  
  
• carry out social research programs
  
  
• carry out community consultation programs
  
  
• provide a full range of communication and social marketing tools (incl. direct mail, media relations, publications, face-to-face etc)
  
  
• provide ready-friendly and Plain English graphic design to a high standard
  
  
• provide web-site development and strategic internet consultation.
  
  

We aim for an "enabled" community

Social Change Media is more than an advertising or PR agency. Our work aims to facilitate behaviour change by increasing the capabilities of individuals and communities to further their own aspirations.

Over the last 15 years have developed a unique strategic approach which is based on a seven step approach to community change.

The goal of our work is altered behaviour, not just raised awareness. This means focusing on the obstacles that prevent communities achieving their goals. These obstacles may include lack of skills, lack of infrastructure, lack of confidence, lack of policy, lack of ownership.in other words more than just lack of information.

We are expert communicators

We believe a successful social marketing campaign depends on:

• campaign goals which accord with community aspirations;
• well devised social research;
• audience involvement (preferably in planning stages);
• pre-testing of messages and materials;
• a balanced mix of media, materials and face-to-face opportunities;
• recognising and resourcing intermediaries whenever possible;
• effective evaluation.

The most important starting point is an understanding of the needs and perceptions of the audiences. Focus group research and time spent with the target audience are valuable investments. Empathy, however obtained, is vital. Pre-testing of messages and materials is a standard part of our methodology.

© 2004 Social Change Media ACN 104 663 498
Last Modified: Tuesday, 15-Nov-2005 19:27:25 EST