Health Marketing Clients

Social Change Media has designed and implemented many health marketing campaigns during its 15 year history. Here below is a small snapshot of some of these campaigns.

Family Planning Victoria

Promotion of the medical, counselling and support services available through the Action Centre.

SCM produced a laminated tip card for distribution with condom packs or as a stand alone wallet card to youth on the streets and at public events. The ‘Manga’ style illustration and slogan were developed through focus testing with the target audience. A matching card was developed for health and social service professionals to encourage referral.

MacFarlane Burnett Centre for Medical Research

• Manual for Reducing drug related harm in Asia

A practical guide for health workers in SE Asia working to reduce the harm caused by drug use.

Clear, simple language ensured accessibility of document to workers with different levels English language skills, the page designed allowed for quick reference and visual indexing, and case studies and pro forma documents in copiable formats.

Victorian Aids Council / Gay Man’s Health Centre

• Series of six ‘fact sheets’

Designed to provide people living with HUIV/AIDS practical advice on how to maintain regular dosages of anti-viral medications.

Each of the six fact sheets in the series addresses a different challenge facing those taking anti-viral medications. The fact sheets feature a plain English interpretation of medical writing, and the life-affirming key message: ‘Live, Dose, Live, Dose, Live.’

Department of Human Services, Positive Aging Unit

• Campaign to challenge negative stereotypes of aging and the aged, particularly among teenagers and young adults.

Durable self-adhesive vinyl stickers printed in UV ink for long term outdoor display, with ‘dance-party’ style typography designed to appeal to youth.

Inner South East Melbourne Division of General Practice / Inner South Community Health Centre.

Promotion of services and materials available to reduce to risk of falls and broken bones to the elderly in the inner South East of Melbourne.

SCM conducted media training for 14 campaign spokespeople, including older residents with personal experiences of falls and fractures.

Strategically using media networks, a launch event and the campaign spokespeople, many thousands of dollars worth of advertising of the key campaign messages was achieved though features in print and broadcast media, both locally and nationally.

© 2004 Social Change Media ACN 104 663 498
Last Modified: Tuesday, 15-Nov-2005 19:27:26 EST