Mark McGrath, Social Marketing Consultant

Mark McGrath is a Social Marketing Consultant and Director of Social Change Media specialising in providing social marketing services for public sector and non-profit organisations.

Mark’s work spans the full gamut of social marketing, from research and strategy development, facilitating focus groups and copywriting, to managing and evaluating social marketing campaigns.

Before becoming a Director of Social Change Media in May 2003, Mark worked for sister company Social Change Online as a web consultant, specialising in developing web solutions for public sector and NGO’s with a campaign focus.

Mark has guest lectured at several universities on social marketing and presented at national and international conferences on the issue of campaigning using the Internet. He has a degree in Media & Communications from the University of New South Wales is a Director of the Evatt Foundation.

Recent clients

Some of Mark's recent clients include:

• National Parks & Wildlife Service (NSW): developing a community education and engagement program for local residents and other stakeholders in the Georges River National Park;
• Human Rights & Equal Opportunity Commission: researching and developing campaign strategies on Age Discrimination;
• Northern Sydney & Central Coast Area Health Service: developing media and campaign strategies for their Women Owning Wellness program;
• Sydney South West Area Health Service: researching and producing materials for their Active Over 50 program;
• World Wildlife Fund Australia: authoring a short social marketing guide for conservation campaigners;
• Landcom: providing research and strategy development for a community-building program at their Victoria Park residential development in Zetland, plus organising and promoting the Campbelltown Ecoliving Fair;
• City of Sydney Council and four other inner-city councils: providing strategic advice and media management for their campaign against the expansion of Sydney airport;
• Leichhardt Council: developing and implementing a successful strategy for their campaign against the M4 East motorway, which has since been put on hold by the NSW State Government;
• NSW Teachers Federation: conducting focus group research, producing print media advertisements and a range of campaign materials;

Client feedback on Mark's work

Mark was highly professional throughout, flexible, receptive to political circumstances, good understanding of inner city politics and issues, good contacts and follow up for rally preparations, related well to the politicians involved, and got great media results.

- Vince Connell, Manager Planning Services, Marrickville Council

Mark consistently comes up with the right concepts and messages for our campaigns. He’s a valuable resource for our union to call on and is able to deliver challenging projects on time and on budget in a high pressure political environment.

- John Dixon, Assistant General Secretary (Communications), NSW Teachers Federation

Mark was professional and attentive from the outset. We were included and consulted on every aspect of the project and provided with all the information we needed to do our part. The process itself was hassle free and rather enjoyable as Mark was always reliable, friendly and down to earth. To say that we were thrilled with the outcome would be an understatement. I wouldn't hesitate to work with him again.

- Daniel Davidson, Active Over 50 Project Coordinator, Sydney South West Area Health Promotion Service.

Contact Mark

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Last Modified: Friday, 16-Mar-2007 10:11:37 EST