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The Social Change HOW TO series
The How-to of Communications Planning
Plan for better results
You need to get value for money from your publications and promotions budget. Planning that activity strategically will help to increase the value you get.
This leaflet introduces you to the principles of communications planning:
- link your communications plan to your business plan
- assess the effectiveness of your existing communications
- tailor your communications to suit your different audiences
- take time away from the office with key staff to plan and evaluate.
The 10 simple steps that follow apply to almost every organisation's work, whether you are:
- developing your first communications
strategy
- reviewing your existing strategy and
workplan
- or changing your communications to reflect new directions or meet new challenges.
"We can help you work out how best to reach your audiences and what sort of strategies will make a real difference."
Sean Kidney, Social Change Media director
[ Next Page - the 10 Steps
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