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Be aware of deadlinesKeep the deadlines for publications and programs in mind. Time your press releases and media plans to fit in with the appropriate deadlines. Newspaper supplementsNewspapers usually prepare supplements some months in advance. Find out what they plan to do. There may be something coming up which is relevant to your campaign or story.MagazinesMagazine deadlines vary considerably. Some glossy monthlies have a five-month lead time. This is worth remembering when planning media campaigns. Always phone and check.Follow upAlways follow up every contact you make. It is essential to phone everyone on the day of the launch or event.
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