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Be aware of deadlines


Keep the deadlines for publications and programs in mind. Time your press releases and media plans to fit in with the appropriate deadlines.

Newspaper supplements

Newspapers usually prepare supplements some months in advance. Find out what they plan to do. There may be something coming up which is relevant to your campaign or story.

Magazines

Magazine deadlines vary considerably. Some glossy monthlies have a five-month lead time. This is worth remembering when planning media campaigns. Always phone and check.

Follow up

Always follow up every contact you make. It is essential to phone everyone on the day of the launch or event.

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Last Modified: Tuesday, 15-Nov-2005 19:27:24 EST

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