Using the Media - Contents

• Getting your message to the media
  • The importance of television
  • A good picture wipes out a thousand bad words

• How to get media attention
  • You need a good media release
  • Keep the message simple
  • Use coloured paper
  • A release for every occasion
  • Keep the stories local
  • Develop your theme over time
  • What to put in a media release

• Give them what they need
  • Think in pictures
  • Events to hang your media release on
  • Use facts and statistics

• Provide good spokespeople
  • Have a good list of speakers ready

• Target the right journalist
  • Producers are key people
  • Specialist media

• Timing is crucial
  • Follow-up

• Be aware of deadlines
  • Newspaper supplements
  • Magazines
  • Follow up

• Three other ways to court the media
  • A media conference for an important message
  • Remember to take copies of your media release along to the conference.Press briefings
  • Try the direct approach

• Monitor your media coverage
  • Responding to controversy and criticism
  • Three ways to deal with criticism

• Link your campaign to other events
  • Be like the cuckoo, leap into anothers nest
  • Soaps and drama can take up your cause

• What to aim for with media coverage

• 11 steps to successful media coverage

© 2004 Social Change Media ACN 104 663 498
Last Modified: Tuesday, 15-Nov-2005 19:27:24 EST