|
|
|
|
|
||
|
|
Home | Contact Us | Send Feedback | Links | SCO | Mail this Page |
|
|
|
||||
|
|
Give them what they needThink in picturesYou are more likely to attract television attention if you can supply plenty of visual material either in advance or at the time of the launch. A photo is remembered more than lengthy stories. Broadcast quality tapes can be used. However it is best to create an event that will provide good pictures for TV. Events to hang your media release onEvents can help to get media attention, but you need to think about them from the media's point of view. A junior minister, launching a less than riveting product will not get the press away from their desk. After all, they're even getting blase about people who throw themselves in front of ocean trawlers.However with a little thought, you can make things interesting. A senior government minister will usually get the media there - if they've got something to say. A huge pile of letters dumped on the lawns outside parliament house will make a good picture. But an unknown person handing a less than charismatic pollie a petition is unlikely to get the cameras rolling. Use facts and statisticsFacts and figures are good. The press love them. If you can find some good statistics in the latest research report, launch the report and invite the media.It may be worth remembering that the media formula is fairly limited. These are the sort of stories that tend make it in to the media:
|
|
|||
|
|
Home | Contact Us | Send Feedback | Links | Mail this Page |
|
© 2004 Social Change Media ACN 104 663 498 |
 |
