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The ENABLING CHANGE Series

A series of specialised workshops to provide the strategies, skills and tools for those who run behaviour change programs.

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Link your campaign to other events

Be like the cuckoo, leap into anothers nest

Part of the success of any campaign is to tie the campaign's message into as many other events as possible. This keeps the issue on the agenda. It also gives you the imprimatur and implicit support of the people you have linked up with. For example if a respected business leader talks about a successful workplace literacy program at a training conference.

Here are some examples of events you can piggy back onto:

  • nationally organised events (eg Clean-up Australia, an international small business conference etc);
  • other big events organised by someone else (ACTU Congress, Expo);
  • conferences that relate to your campaign area.

Soaps and drama can take up your cause

With the right research, you can encourage writers and producers of TV soaps to take up your campaign issues. Australian soaps love 'issues' and given the right briefing material, they can handle the issues well.

For example kids love their soap heroes. If they see their latest heart throb talking about using condoms to his on-screen girl friend it will have the impact of a million brochures - or better.

Soaps also have the advantage of being able to put the issue into a human context and offer solutions. For example, a person who becomes ill because they couldn't read the instructions on a medicine bottle, and later learns to read.

To get these sort of stories up, you need to make personal contact with producers. Then you should attend briefing sessions with writers. Before you go to a briefing meeting, have story lines, based on real-life examples ready.

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