
		Home \| Contact Us \| Send Feedback \| Links \| SCO \| Mail this Page

The ENABLING CHANGE Series

A series of specialised workshops to provide the strategies, skills and tools for those who run behaviour change programs.

About Us

Our People

Articles

Workshops

Campaign Resources

`Monitor your media coverage`

Responding to controversy and criticism
Three ways to deal with criticism

You need to try and keep tabs on all your media coverage during a campaign. Then you can respond to any issues as they come up. It's also a way to build up a list of interested journalists who you can then target individually with further information.

You can use a media monitoring service to pick up clippings. Note the type of stories as well as the extent of the coverage.

`Responding to controversy and criticism`

Some aspects of a campaign will attract criticism. Sometimes conflict can be a useful way to get media attention. But it can also take attention away from the real issues. You must have a strategy to respond to criticism.

`Three ways to deal with criticism:`

Get an independent expert speaker to answer the criticism. This is hard because once you're responding to criticism, you no longer have control over the agenda.
Reclaim the agenda - redefine the issue in a more appropriate light.
Divert attention away from the issue by having and event or a press release on a different but related topic.

You will need credible community spokespeople to be available to address for all of these options.

[ << | Next Page | Up to Main | Contents ]

Home | Contact Us | Send Feedback | Links | Mail this Page