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The ENABLING CHANGE Series

A series of specialised workshops to provide the strategies, skills and tools for those who run behaviour change programs.

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`Provide good spokespeople`

Have a good list of speakers ready

Media stories are built around 'talent'. They want well-known people who are going to say interesting and hopefully witty things. From our point of view, it also helps if they understand the issue. They also need to know what being interviewed on TV or radio involves.

When your message comes out on television, 70 per cent of it is 'visual'. Make sure there is nothing that could detract from what you want said. (see the Ronald Reagan anecdote above)

`Have a good list of speakers ready`

The public will respond if they see people they like and admire coming out strongly in support of the issues. The talent you use needs to be aimed at the target group. You wouldn't use a politician to sell a message to teenagers (or anyone else for that matter).

You need to put together a contact list of available 'talent'. It could include:

sports stars
soapie stars
experts, academics
community leaders
politicians
church leaders
union officials
business leaders
'real people' (who can talk about campaign experiences - the person who stood in front of the bulldozer)

Make sure your list is NATIONAL and don't forget the regional centres. Journalists don't like to go to a lot of trouble, so give them local contacts.

The list should be A4 and easy to photocopy. Tailor and update it for each event.

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