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Target the right journalist
News stories can be directed to chiefs of staff at newspapers and news
directors in television and radio news rooms. If it's a specialist story, for
example, legal, environment or health story, send it to the relevant reporter.
Local and international news agencies and press galleries are also important
outlets for your news.
The producers of radio and television programs presented by some of
Australia's most well-known journalists should receive your release. In the
main, it is the producer who makes the decisions about the stories and
interviews for the day.
Throw your net wide. Don't restrict yourself to the main media. Target
the specialist press too. Every organisation has a newsletter and somewhere you
will find a list of all those newsletter. Make good use of it. Some events may
not interest the general media, but you could get a good run in the specialist
press.
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