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Three other ways to court the media
A media conference for an important messageOnly use a media conference when there is something very important to announce or show. The best time is 11 am. The best days are every day except Friday and Saturday. Sunday is often a good day because it is generally a slow news day.Media conferences give a certain degree of seriousness to the issue. Using the media conference forum can also be detrimental to your campaign - you might have to answer questions you'd rather not. So think carefully before you have one. Remember to take copies of your media release along to the conference/press briefingsThese can be useful to brief journalists about issues which are complicated and require a good deal of explanation. They are informal and the best time is early in the morning. Sometimes a story can eventuate out of a press briefing. Either choose a central venue such as State parliament or a major hotel. A location which adds to the story in some way like a workplace which will provide good television shots. Try the direct approachThere are many other ways to attract attention. Visits to radio stations to deliver your message while announcers are on air can be effective.Direct contact with newspaper columnists might mean they use your story. Cartoonists on newspapers may well be interested. Letters to the Editor is also another way to get coverage.
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