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The ENABLING CHANGE Series

A series of specialised workshops to provide the strategies, skills and tools for those who run behaviour change programs.

 About Us
- Our History
- Our Approach
- Problems we can solve
- Some of our designs
- What our clients think
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 Our People
- Emma Kennedy
- Les Robinson
- Mark McGrath
- Warwick McDonald
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 Articles
-  Why unions need social marketing
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 Workshops
- Overview
- About Enabling Change
- Program Design
- Community Engagement
- Making Messages
- Promoting Health
- About the presenter
- Register
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 Campaign Resources
- Communication Planning
- 7 Doors Model
- Reader Friendly Text
- Tips for using the Media
- Social Marketing Guides
- Free Recycling Signs
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Timing is crucial

If your use the mail, your release should be posted seven days before your embargoed story/event/launch. This gives plenty of time to journalists, especially if there are reports to be read or material researched.

It is a good idea to fax the news desks either the day before or the morning of your announcement.

Follow-up

After you've sent out your media release, make follow-up calls to a key list of media people. Radio producers and local radio stations should always be followed-up with a phone call. Try to build up a network of journalists who know who you are.

Be prepared to re-fax your media release - many will have been lost or mislaid.

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Last Modified: Tuesday, 15-Nov-2005 19:27:24 EST

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