|
With a few simple rules, a little discipline, and a touch of creativity, it's possible to makes messages that will stand out, make people think, and spark action - on any issue.
The real barriers to making better messages are the unconscious assumptions that people who make messages bring to the task, so be prepared to throw out your preconceptions when you experience this insightful one-day workshop.
What you'll take away
From this workshop you'll learn how to:
- make your message a virtual conversation with the audience;
- ask simple questions that will identify the 'values at stake' before you sit down to devise a message;
- circumvent the credibility barrier;
- use stories effectively;
- replace helplessness with hope;
- construct a communication campaign.
Delivered by Australia's leading social change consultants, this enjoyable workshop will transform the way you understand communication and change.
What you'll cover
MORNING
- The psychology of 'sticky messages';
- The seven rules for making persuasive messages;
- Message critique: the good, the bad and the ugly;
- Simple research methods before you start.
AFTERNOON
- Tools: choosing your channels;
- Tactics: devising a layered communication campaign;
- Bringing it all together: creating a persuasive message.
|
Where and when this course will be run
A series of these courses will be run in 2008. Dates for these workshops will be announced early 2008. To be advised of these dates please subscribe to our e-newsletter.
Alternatively, you can purchase this workshop to be delivered in-house to your organisation. Please contact us if you would like a quote for this workshop to be delivered in-house.
|
|
